What 4 sustainability startups learned from our first circular economy accelerator


From utilizing AI to kind out waste supplies and cut back meals waste to creating upcycled reusable packaging for sustainable transport, the 11 startups chosen to hitch our inaugural Accelerator: Circular Economy represented a variety of options for sustainability — specifically, the round financial system.

The round financial system is predicated on the ideas of lowering, reusing, repairing, refurbishing and recycling supplies and merchandise. And at present, these startups from Asia Pacific and North America graduated from this system.

Over the course of six months, the 11 groups participated in over 160 workshops and mentoring periods from Google and trade mentors, to develop and scale their round financial system options. The startups additionally had the possibility to fulfill and collaborate with a variety of trade companions, together with enterprise capital agency Closed Loop Companions, style conglomerate H&M, and NGO World Extensive Fund for Nature.

We spoke with 4 startups about their best takeaways from this system, and the way Google has helped them enhance their product and enterprise technique.



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