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Since generative AI first captured the world’s attention a 12 months and a half in the past, there’s been a vigorous dialogue about what, precisely, the brand new expertise is greatest used for. Whereas all of us loved these early humorous chats and witty limericks, we’ve rapidly found that a lot of the biggest AI opportunities are clearly in the enterprise.
Our clients and companions at Google Cloud have discovered actual potential for creating new processes, efficiencies, and improvements with generative AI. For proof, look no additional than the 300-plus organizations who’re featured at this week’s Next event in Las Vegas.
In a matter of months, organizations like these have gone from AI serving to reply questions, to AI making predictions, to generative AI brokers. What makes AI brokers distinctive is that they’ll take actions to attain particular objectives, whether or not that’s guiding a consumer to the right pair of sneakers, serving to an worker in search of the suitable well being advantages, or supporting nursing employees with smoother affected person hand-offs throughout shifts adjustments.
In our work with clients, we hold listening to that their groups are more and more targeted on bettering productiveness, automating processes and modernizing the shopper expertise. These goals at the moment are being achieved by way of the AI brokers they’re growing in six key areas: customer support; worker empowerment; artistic ideation and manufacturing; knowledge evaluation; code creation; and cybersecurity.
These particular capabilities are made potential largely by the new multimodal capacity of generative AI and AI foundation models, which permit brokers to deal with duties throughout a spread of communications modes, together with textual content, voice, video, audio, code, and extra. With human help, brokers can converse, motive, study, and make selections.
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