McAfee has revealed a pioneering AI-powered deepfake audio detection expertise, Venture Mockingbird, throughout CES 2024. This proprietary expertise goals to defend customers in opposition to the rising menace of cybercriminals using fabricated, AI-generated audio for scams, cyberbullying, and manipulation of public figures’ photographs.
Generative AI instruments have enabled cybercriminals to craft convincing scams, together with voice cloning to impersonate members of the family in search of cash or manipulating genuine movies with “cheapfakes.” These techniques manipulate content material to deceive people, making a heightened problem for customers to discern between actual and manipulated data.
In response to this problem, McAfee Labs developed an industry-leading AI mannequin, a part of the Venture Mockingbird expertise, to detect AI-generated audio. This expertise employs contextual, behavioural, and categorical detection fashions, reaching a powerful 90 % accuracy price.
Steve Grobman, CTO at McAfee, mentioned: “Very similar to a climate forecast indicating a 70 % likelihood of rain helps you propose your day, our expertise equips you with insights to make educated selections about whether or not content material is what it seems to be.”
Venture Mockingbird provides numerous purposes, from countering AI-generated scams to tackling disinformation. By empowering customers to tell apart between genuine and manipulated content material, McAfee goals to guard customers from falling sufferer to fraudulent schemes and guarantee a safe digital expertise.
Deep issues about deepfakes
As deepfake expertise turns into extra subtle, client issues are on the rise. McAfee’s December 2023 Deepfakes Survey highlights:
- 84% of People are involved about deepfake utilization in 2024
- 68% are extra involved than a 12 months in the past
- 33% have skilled or witnessed a deepfake rip-off, with 40% prevalent amongst 18–34 year-olds
- Prime issues embody election affect (52%), undermining public belief in media (48%), impersonation of public figures (49%), proliferation of scams (57%), cyberbullying (44%), and sexually express content material creation (37%)
McAfee’s unveiling of Venture Mockingbird marks a major leap within the ongoing battle in opposition to AI-generated threats. As international locations just like the US and UK enter a pivotal election 12 months, it’s essential that customers are given the very best likelihood potential at grappling with the pervasive affect of deepfake expertise.
(Picture by Markus Spiske on Unsplash)
See additionally: MyShell releases OpenVoice voice cloning AI
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