Grace Zheng, Information Analyst at Canon and Founding father of Kosh Duo, not too long ago sat down for an interview with AI Information throughout AI & Big Data Expo Global to debate integrating AI ethically in addition to present her insights round future tendencies.
Zheng first defined how over a decade working in digital advertising and e-commerce sparked her curiosity extra not too long ago in knowledge analytics and synthetic intelligence as machine studying has develop into massively standard.
At Canon, Zheng’s staff focuses on ethically integrating AI into enterprise by first mapping present and potential AI purposes throughout areas like advertising and e-commerce. They then analyse and assess dangers to make sure compliance with laws.
Canon is actively mapping out AI purposes and assessing dangers, as Grace defined, “to align with laws such because the EU legislations.”
As founding father of Kosh Duo, Zheng additionally supplies teaching to assist companies scale up via the usage of AI advertising and data-driven approaches. She coaches professionals on reaching better recognition and rewards by leveraging AI instruments as nicely.
A key problem she encounters is misunderstandings round what AI actually means – many conflate it solely with chatbots like ChatGPT fairly than appreciating the complete breadth of machine studying, neural networks, pure language processing, and extra that allow in the present day’s AI.
“There’s plenty of misconceptions, undoubtedly. One of many greatest fears, as I touched on, is the very generic understanding that GPT equals AI,” says Zheng. “[Kosh Duo] supplies teaching companies to companies to scale to the following stage utilizing AI advertising and data-driven approaches.”
When requested about tendencies to look at, Zheng emphasised the necessity for continuous studying given how quickly the sector evolves. She expects that 2024 will probably be an “awakening 12 months” the place companies actually grasp AI’s potential and people admire the necessity to consider their present skillsets.
The interview highlighted the transformative however usually misunderstood energy of AI in enterprise and the significance of creating specialised expertise to correctly harness it. Zheng harassed that with the appropriate moral foundations and training, AI and machine studying can develop into constructive forces to drive progress fairly than one thing to worry.
Watch our full interview with Grace Zheng beneath:
(Picture by Benjamin Davies on Unsplash)
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